Welcome to the GBF Promotional Web Site
The IT IS Great British Furniture is an initiative designed to increase awareness of the key factors that make British made furniture great in the eyes of the consumer, retailers, contract specifiers, architects and the wider international audience. It is a campaign run by the trade association representing British Furniture Manufacturers (BFM).
We have such an amazingly diverse industry. It is traditional, contemporary and everything in between. It is furniture to suit any financial budget. It is furniture for the more morally or ethically aware. It is furniture for any age or generation. Great British furniture can be what you want it to be.
The GBF campaign has been running now for around 5 years and undoubtedly has been a huge success and has provided a platform from which to sing the praises of furniture manufactured in Great Britain. This was particularly evident in 2012 when we launched the Great British Furniture Summer, which coincided with the Olympics, Para-Olympics and of course the Queens Jubilee. The participating GBF manufacturers together with over 120 independent retailers and well known multiples flew the flag with Great British Furniture point of sale in their store, on websites, in advertising and in catalogues.
A BFM Board decision in 2013 allowed more British manufacturers to join GBF. Now, a contribution towards a fund for national advertising is no longer a requirement for manufacturing participants in GBF. The focus has shifted towards individual companies own promotional marketing strategies which when combined with others involved in GBF and BFM support can only further the success of the campaign as a whole.
Criteria for joining GBF
Manufacturers – membership is open to any company that is a member of the BFM and manufacturers 75% or more of its products in the UK. GBF can only be promoted on those products made in the UK – not any range that is imported. Companies will be still required to sign the agreement to use the logo / point of sale material.
Retailers – may participate if they source sufficient products from GBF manufacturing members.
Promotional & point of sale material
GBF point of sale material (swing tags, tent cards, hanging banners etc.) can be ordered directly from the printers, CPS (associate BFM member).
A high resolution version of the logo (front and back) for use on web sites and catalogues etc., can be obtained from the BFM.
If you are interested in participating in the GBF initiative please contact us.